Twenty Years of Lessons From the World’s Best Service Teams. Three Days to Make Them Yours.
The Ritz-Carlton. The Ritz London. Ayana Bali. The Inn at Little Washington.
For two decades, Dr. Bryan K. Williams has trained the leaders behind some of the most exceptional teams on earth. This September, he’s training you — live, across three days, at no cost.
- Live every session with direct access to Dr. Bryan — never a recording.
- Practical tools you can put in front of your team the very next day.
- The first 100 to register get a special gift from Dr. Bryan.
Dr. Bryan K. Williams
Reserve Your Complimentary Seat
Serve. Lead. Inspire. · September 17–19
Seventeen roles — from busboy in St. Thomas to Global Corporate Director of Training.
Hundreds of organizations across more than 20 industries.
Board of Examiners, Malcolm Baldrige National Quality Award.
Two decades of clients include
This Isn’t Another Webinar.
It’s A Leadership Turning Point.
Dr. Bryan doesn’t teach theory. He teaches what has already worked — inside some of the most demanding service organizations on earth.
Ayana Resort & Spa
A luxury resort where guests arrive comparing you to the best in the world. Dr. Bryan worked with their leaders on the standards that make five-star service repeatable — not accidental.
Cirrus Aircraft
Service excellence isn’t a hospitality idea. It’s a leadership one. Dr. Bryan brought the same principles to an aircraft manufacturer — and the same thing happened.
The Inn at Little Washington
Three Michelin stars, and the first property ever to earn five stars and five diamonds for both restaurant and hotel. A place where everything is already right — and still chose to go deeper.
And Now, Three Days Of It
Hundreds of organizations. More than 20 industries. Six continents. For three days this September, the same work happens in a room you can join for free.
Serve. Lead. Inspire.
Twenty Years Of Impact, In Three Days.
A special anniversary agenda — each day drawn from two decades of lessons learned serving the world’s best teams.
Lead Like You Own It
The leadership habits that separate good managers from great ones.
- Learn the ownership mindset that turns managers into leaders people trust
- Build the daily habits top-performing leaders rely on to stay consistent under pressure
- Identify the small behaviors that quietly separate good leaders from great ones
Live attendees receive the Leadership Ownership Self-Assessment.
Lift Others Higher
20 lessons from 20 years of serving the world’s best teams.
- Uncover 20 of the most powerful leadership lessons Dr. Bryan has learned serving the world’s top teams
- Discover how the best leaders lift the people around them — without losing their edge
- Leave with a personal framework for turning service into your greatest leadership strength
Live attendees receive 20 Lessons From 20 Years, the field guide.
Build A Team That Stays
The blueprint for a team that stays, grows, and excels.
- Get Dr. Bryan’s blueprint for building a team that stays, grows, and excels
- Learn how to create a culture your best people never want to leave
- Walk away with a 30-day action plan to elevate your team starting now
Live attendees receive the 30-Day Team Action Plan.
Plus: the $495 Manager Skills Workshop scholarship is drawn live — you must be present to win.
Three days. Twenty years of lessons. Be in the room live — that’s where the tools are handed out.
Come Live. Leave With More Than Notes.
Every live attendee walks away with the working tools from that day’s session — built to be used, not filed.
Leadership Ownership Self-Assessment
See exactly where your leadership habits are strong — and where they quietly cost you.
20 Lessons From 20 Years
The field guide version of Dr. Bryan’s two decades, written to keep on your desk.
Your 30-Day Team Action Plan
A week-by-week plan you can start with your team the Monday after the event.
One Full Seat At Dr. Bryan’s Live Manager Skills Workshop
One attendee will receive a complete scholarship to the 1.5-day live Manager Skills Workshop — for themselves, or for someone on their team they’ve been meaning to invest in — plus a signed copy of one of Dr. Bryan’s books.
Valid for one seat at any Manager Skills Workshop session through December 31, 2027, subject to availability. The winner may assign the seat to one colleague within their organization. Claim within 60 days of the event. No cash value and no cash alternative. Travel and accommodation not included.
Reserve My SeatDrawn live during the Day Three session — you must be in the room to win.
Meet Dr. Bryan K. Williams
He started as a busboy at The Ritz-Carlton, St. Thomas. Seventeen roles later, he was the company’s Global Corporate Director of Training & Organizational Effectiveness.
Then he left to build his own firm. Twenty years on, Dr. Bryan has trained and consulted with hundreds of organizations across more than 20 industries — healthcare, luxury hotels, aviation, education, financial services, and government — in 21 countries on six continents.
He is the best-selling author of six books, the founder of the Manager Skills Workshop and the BW Leadership Academy, and served on the Board of Examiners for the Malcolm Baldrige National Quality Award — the highest recognition a U.S. organization can receive for performance excellence.
His passion is simple: help leaders better serve others, so they can better serve the world.
Trusted By Leaders Around The World
A Personal Thank-You
From Dr. Bryan.
The first 100 people to register will receive a personal thank-you note from Dr. Bryan himself — plus one hand-selected video from his BWTV library, chosen just for them.
It’s his way of marking twenty years the same way he built his career: one person at a time.
Questions Leaders Ask
How long is each session?
What time is that where I am?
- 7:00 AM — Los Angeles
- 3:00 PM — London
- 4:00 PM — Paris, Madrid, Berlin
- 6:00 PM — Dubai
- 10:00 PM — Singapore, Bali, Manila
- 12:00 AM next day — Sydney
Day 3 (Sept 19) begins at 2:00 PM EDT — four hours later than the times above.
Will there be a replay if I miss a day?
Do I need to be a senior leader to attend?
Is this going to be a sales pitch?
What platform is it on, and what do I need?
It’s free — what’s the catch?
Can I bring my team?
Twenty Years. Three Days.
Your Seat Is Waiting.
Three days. Twenty years of lessons. Zero cost. Be one of the first 100 to register — then just show up live.
Reserve My SeatReserve Your Seat for Serve. Lead. Inspire.
Join Dr. Bryan K. Williams for a FREE 3-Day LIVE Virtual Celebration marking 20 years of Service Excellence & Leadership.
Claim Your Complimentary Seat
Takes less than 60 seconds — your seat is confirmed the moment you submit.
Like What You See?
Three days of this, live, at no cost. Reserve your seat while the video plays.